From oceanfront settings to wide-open backroads, the bulk of SLO Wine Country can be covered within a 15 to 20 minute drive in any direction.Learn More »
The region is populated by artisan vintners and family-owned wineries united by the unique growing conditions of SLO Wine Country.Learn More »
What's Happening In SLO?
Christmas at the Castle
Hearst Castle in San Simeon is a historic landmark for the Central Coast, and you can come visit for Christmas! READ MORE »
Verry Merry Lighthouse Tours
Enjoy tours of the Point San Luis Lighthouse decorated for the holidays with carolers and refreshments! READ MORE »
Light Up the Sunken Gardens
On December 6th from 6-8:30 pm come join us in downtown Atascadero for the annual illumination of the Sunken Gardens. READ MORE »
Holiday Harmony and Light Up at Pismo Beach
Join us on December 6th in downtown Pismo Beach from 5:30-8:00 pm to celebrate the holidays by lighting up one of the Central Coast's most popular beaches! READ MORE »
Lido at Dolphin Bay, New Year’s Eve at Lido
Ring in the New Year in style at Lido!
5:00pm - 12:00am
Live Music by 3 Martini Lunch from 8:00pm-12:00am READ MORE »
20th Annual Central Coast Insights Program
2013 Central Coast Insights Program
"Recognition in the Global Marketplace:
The Character of the Central Coast" READ MORE »
WiVi Central Coast
WiVi is the newsest and largest trade show on the Central Coast showcasing hundreds of new products and innovative ideas. Attendees will have an opportunity to learn about techniques and technologies from today's industry leaders and look at issues and regulations facing one of America's fasting growing wine regions--California's Central Coast! READ MORE »
Earth Day Food and Wine Festival
Over 200 purveyors of sustainably produced foods and wine will be on hand for a truly unique event. With live music, dancing and out-of-this-world pairings, you won't go hungry... READ MORE »
Wine for Paws
Join our local wineries as they support homeless cats and dogs of Woods Humane Society! READ MORE »
The SLO Marathon, Half & 5K races are on routes that will take you through an authentic coastal California town, challenge your will and inspire you to achieve more. The Marathon + Half benefits the Leukemia & Lymphoma Society... READ MORE »
Amgen Tour of California
As America's most successful cycling race, the Amgen Tour of California is one of the nation’s largest and most recognized annual sporting events. READ MORE »
California Festival of Beers
The California Festival of Beers is one of the largest and oldest regional beer festivals in California. This year the Festival will continue in its tradition of unique craft beers, great food, live music, and sunshine. READ MORE »
Arroyo Grande Strawberry Festival
The Strawberry Festival in the Old Village of Arroyo Grande is one of the Central Coast's most beloved festival! Come attend this May for some amazing strawberries and fun! READ MORE »
Wine Tourism Day
Introducing the second annual San Luis Obispo Wine Tourism Day! Get ready to experience SLO Wine County like never before READ MORE »
Plan Your Visit
Organized tours and transportation are a safe and eco-friendly way to experience SLO Wine Country.
Help in planning a visit to the region where the water truly meets the wine.
With so many homegrown flavors nearby, get ready to tantalize your taste buds.