The region is populated by artisan vintners and family-owned wineries united by the unique growing conditions of SLO Wine Country.Learn More »
From oceanfront settings to wide-open backroads, the bulk of SLO Wine Country can be covered within a 15 to 20 minute drive in any direction.Learn More »
What's Happening In SLO?
World of Pinot Noir
Our mission is to bring Pinot Noir producers from the most exceptional and unique regions in the world together with Pinot Noir enthusiasts for a weekend of celebration and education at the edge of California's beautiful Central Coast.
In 2015, WOPN will be celebrated at Bacara Resort & Spa, just outside the city of Santa Barbara, on the "American Riviera". READ MORE »
SLO International Film Festival
San Luis Obispo International Film Festival…where movies matter! READ MORE »
WiVi Central Coast
WiVi is the newsest and largest trade show on the Central Coast showcasing hundreds of new products and innovative ideas. Attendees will have an opportunity to learn about techniques and technologies from today's industry leaders and look at issues and regulations facing one of America's fasting growing wine regions--California's Central Coast! READ MORE »
Roll Out the Barrels 25th Anniversary
It's time to celebrate our roots! Join us in San Luis Obispo Wine Country all month-long April 1-May 3 for our 25th Annual Roll Out the Barrels Celebration! READ MORE »
Tuscany’s famed Eroica vintage bike ride will be coming to the United States for the first time in its nineteen year history this spring. Eroica’s unique premise is that participants may only use a bicycle that was built before 1988, with many riders using two-wheelers built prior to World War II. READ MORE »
Earth Day Food and Wine Festival
Over 200 purveyors of sustainably produced foods and wine will be on hand for a truly unique event. With live music, dancing and out-of-this-world pairings, you won't go hungry... READ MORE »
The SLO Marathon, Half & 5K races are on routes that will take you through an authentic coastal California town, challenge your will and inspire you to achieve more. The Marathon + Half benefits the Leukemia & Lymphoma Society... READ MORE »
Plan Your Visit
Organized tours and transportation are a safe and eco-friendly way to experience SLO Wine Country.
Help in planning a visit to the region where the water truly meets the wine.
With so many homegrown flavors nearby, get ready to tantalize your taste buds.