The region is populated by artisan vintners and family-owned wineries united by the unique growing conditions of SLO Wine Country.Learn More »
From oceanfront settings to wide-open backroads, the bulk of SLO Wine Country can be covered within a 15 to 20 minute drive in any direction.Learn More »
What's Happening In SLO?
Sunset Savor the Central Coast
SIP more than 200 wines, INDULGE in culinary bites from over 30 local chefs, MEET winemakers, brew masters and artisans, TOUR the Central Coast Pavilion and LEARN from Sunset Magazine’s expert editors. READ MORE »
Oktoberfest at Madonna Inn
Can’t make it to Munich for Oktoberfest this year? Well still bust out your lederhosen, because the Madonna Inn has teamed up with Firestone Walker Brewing Company to bring the authentic celebration to the Central Coast. READ MORE »
SLO Wine Country's Harvest on the Coast
Enjoy the transcendent sights, scents and flavors of this signature season as we present our annual Harvest Celebration, a rambunctious extravaganza of local food and wine. READ MORE »
Wine Tourism Day
Introducing the second annual San Luis Obispo Wine Tourism Day! Get ready to experience SLO Wine County like never before READ MORE »
Wine Tourism Conference
We are very pleased to bring the Wine Tourism Conference in its fourth year back to California. An estimated 250 wine and tourism leaders are expected at the November 12-14, 2014 conference in Paso Robles, San Luis Obispo County. Registration for WTC14 is open now and space is limited due to the size of the conference facility. READ MORE »
Plan Your Visit
Organized tours and transportation are a safe and eco-friendly way to experience SLO Wine Country.
Help in planning a visit to the region where the water truly meets the wine.
With so many homegrown flavors nearby, get ready to tantalize your taste buds.