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The experiences and attractions of SLO Wine Country are as diverse as our wines. Indeed, in many ways, this is a land of delightful extremes.

In San Luis Obispo, you can hike to the top of a mountain and continue walking right into town for lunch. In Avila Beach, the golden sands yield to orchard-studded backroads within minutes. The coastline to the north abounds with uniquely majestic sights, including Morro Rock, Hearst Castle and 6,000-pound elephant seals. And amid all of this is an abundance of cultural and recreational riches…

The Great Outdoors

SLO Wine Country is renowned for its bike-friendly vibe, starting with the City of San Luis Obispo’s 34 miles of on-street bike lanes. The gentle Bob Jones Bike Trail leads to the golden sands of Avila Beach, while Poly Canyon and coastal Montana de Oro State Park offer more rugged routes leading to breathtaking views.  

As some of our most spectacular places can only be reached on foot, hiking is another popular pastime in SLO Wine Country. Our region’s distinctive rock formations, or “morros,” such as Bishop’s Peak and Cerro San Luis (a.k.a. Madonna Mountain) are among the many hiking options from the easy to the strenuous.

Meanwhile, our beaches, including Morro Strand State Beach, Avila Beach and Pismo Beach, are brimming with every kind of coastal pursuit, including diving, surfing, boating and kayaking.

Fresh Flavors

The famed downtown San Luis Obispo Farmers Market on Thursday nights is one of nearly a dozen farmers' markets found in SLO Wine Country, all showcasing the region's farm-to-table lifestyle.

Local crops include apples, apricots, pears, peppers, plums, persimmons and strawberries, and fresh seafood is plentiful along the coast. Olive oil tasting rooms and bountiful produce stands such as Avila Barn are always ready to tantalize your taste buds. And the renowned olallieberry pies of Linn’s Fruit Bin and distinctive sea-salted offerings of the Brown Butter Cookie Company are among the many ways to satisfy your sweet tooth.

With so many homegrown flavors nearby, it’s no wonder why Sunset Magazine, starting in the fall of 2010, chose San Luis Obispo County as the home for its annual Savor The Central Coast event, one of California’s most prestigious food and wine events.

Dynamic Culture

The arts are an integral part of life in SLO Wine Country. Art galleries, arts festivals and live music abound in our region, and on the first Friday of each month, downtown San Luis Obispo comes alive with Art After Dark, where more than 20 galleries and non-traditional exhibit spaces spotlight an array of artists.

Museums are also plentiful, including the San Luis Obispo Museum of Art, the San Luis Obispo Railroad Museum and the San Luis Obispo Children’s Museum. Mission San Luis Obispo presents a uniquely historical perspective, while the Point San Luis Lighthouse offers unforgettable tours.

And the art of shopping is certainly not to be forgotten. From the artisan creations available at many of our winery tasting rooms to the boutiques that abound in our towns, visitors have plenty of perusing to enjoy in SLO Wine Country.