Peloton Cellars




Fri - Sat: 12pm - 8pm, Sun - Thurs: 12pm - 5pm

Tasting Fee

$14, fee waived with 2 bottle purchase

Contact Info

805-627-1080 ph



470 Front Street
Avila Beach , CA 93424
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Good ride. Good wine. Good times!

Peloton Cellars® is the creation of four longtime friends and it is our mission to create quality wines that are a pleasure to drink any night of the week and enjoy with any meal. All of our wines are from the California’s Central Coast wine region. Our winemaker Bill Kesselring believes that a good wine is made from the ground up, so each varietal is meticulously crafted from bud break to the barrel. .

Why “Peloton”?

The name Peloton; pronounced "pell-O-tawn" is a French word meaning “group”, but more specifically refers to the dynamic, main pack of riders in a cycling race. We feel that our wines embody the color and spirit of cycling. Whether it’s a long road ride to the coast or a fun, beach cruiser stroll through town, our love for good wine rivals our passion for riding bikes. Peloton Cellars is our way homage to two of our favorite pastimes.

In 2004, we produced our first barrels of Zinfandel, Syrah & Cabernet Sauvignon, all crafted from fruit from the rolling hills of Paso Robles. Over the years, we explored the cool, coastal valleys of the southern Central Coast and created incredible Syrah form Arroyo Grande Valley and Pinot Noir from famed Edna Valley. Along the way, our flight of wines have received countless awards and acclaim from experts & journalists within the wine & food industry.

In 2010, we set up shop in and opened our tasting room in sunny, laid-back Avila Beach. Visit us and taste our award-winning wines in a friendly, relaxed beach town setting. We offer wines for sale by the glass or by the bottle. Come on in, grab a stool, raise a glass and let’s do a toast…Cheers!